About Me

Building with intent, range, and real conviction.

I operate at the intersection of product thinking, systems design, and founder-level execution. The work is deliberate: clear decisions, sharp interfaces, and products that stay close to the user.

Intro

A concise snapshot of how I think, build, and operate.

I am most energized by products that need both taste and discipline. The kind of work where strong framing, technical judgment, and user empathy all have to meet in the same place.

I have worked across research, engineering, and product, and that range has shaped how I build. I care about clarity early, momentum during execution, and products that stay grounded in real user behavior.

Values / Approach

The product work I respect most is precise, useful, and difficult to fake.

01

Clarity over noise

I prefer sharp product framing, direct communication, and interfaces that reduce ambiguity instead of adding ceremony.

02

Speed with standards

Fast execution matters, but only when the system underneath can support iteration, quality, and the next set of decisions.

03

Founder-level ownership

I care about the whole surface area: product, narrative, technical choices, user trust, and what actually moves the business.

Personal

Family

I have a younger brother and sister, an Australian Shepherd named Zia, and a tortoiseshell cat named Ginger.

Sidequests

Skiing down sand-dunes, opening for Gunna & Flo-Rida, surfing the great-lakes, and running ultra-marathons.

Hottest Takes

OUATIH is Tarantino's best film and the top GUIs of this decade will be custom interfaces assembled live by AI.

What I Care About Building

  • Products that turn complexity into a clear decision surface
  • Interfaces that feel premium without becoming decorative
  • Systems that can support both experimentation and scale
  • Foundational work that compounds over time

Ethical Work!!

Software is never neutral in practice. I try to be thoughtful about what a product encourages, rewards, and normalizes once it is in someone’s hands.